Alaska Dirty Secret Campaign Update

The Ocean Wise Seafood Program helps Canadians make sustainable seafood purchases. What began in 2005 as a partnership with a Vancouver restaurant now includes approximately 750 retailers, restaurants, and seafood suppliers. If you have purchased sustainable seafood at Thrifty’s, Safeway, or Save-on-Foods, there’s a good chance Ocean Wise recommended it.

But these fisheries take a massive toll on salmon that originate in B.C., Washington and Oregon as they pass through southeast Alaskan waters during their return migration to spawn. For example, in 2021, B.C. curtailed its commercial fishery in an effort to conserve struggling species but fisheries in southeast Alaska harvested over 650,000 Canadian sockeye. In 2022, over 200,000 chinook were harvested, almost all of them bound for B.C., Washington and Oregon. In 2023, an estimated three million B.C. salmon were harvested in southeast Alaska but the true impact is likely much higher. That’s because the Alaskan government refuses to count the numbers of fish from non-target species like chinook and steelhead that are discarded in these fisheries. Nor do they collect genetic information from their chum and pink salmon catches, which could tell us which rivers or regions these fish are from.

Salmon harvested in southeast Alaska is no longer listed as sustainable.

This decision makes Ocean Wise the first eco-label to take into account the toll these fisheries are taking on struggling Pacific salmon stocks but it isn’t the only one re-examining Alaska salmon certifications.

In April 2024, the Marine Stewardship Council (MSC) appointed an independent adjudicator to review our formal objection, as well as another from a UK-based conservation group. We filed a formal complaint pointing out that the MSC certification significantly underestimates these salmon fisheries’ impacts on endangered, threatened, and protected species in B.C., Washington, and Oregon. It was this objection prepared by SkeenaWild, Raincoast and Watershed Watch that prompted Ocean Wise to re-examine its own criteria for listing southeast Alaska salmon.

MSC is a valuable certification and the most contentious. To recover certification costs, MSC receives a royalty for every piece of seafood sold with its label. Alaska salmon – because of the immense volume of sales – is a lucrative client. Many critics have called this arrangement into question, including us.

In May 2023, a U.S. District Court in Seattle ruled that Southeast Alaska’s chinook troll fishery did not comply with U.S. federal endangered species law, and recommended the fishery be closed. It remains open awaiting appeal. In the meantime, it continues to undermine the food supply for endangered southern Resident killer whales and kills significant numbers of chinook listed under the U.S. Endangered Species Act, as well as endangered populations from B.C. rivers. 

In recommending certification of the Alaska fishery be renewed this year, MRAG Americas downplayed key findings from the court and failed to consult marine mammal experts.

The decision will stand; the science is overwhelming.

Ocean Wise does not receive a financial benefit for recommending a fishery. Its new Rapid Assessment Standard responds to yearly variations in abundance, and regulatory or certification adjustments. Using this sensible approach, they recently added 14 B.C. salmon fisheries to their “recommended” list. Their standard process for evaluating MSC-certified fisheries allows for the recommendation to be revoked for several potential reasons, including a formal stakeholder objection, or an active lawsuit related to fishing activity. But Ocean Wise has stated that the case against the southeast Alaskan salmon fisheries is so compelling that their decision will stand regardless of what happens in the MSC adjudication process or in a U.S. court.

We are hopeful this groundbreaking decision by Ocean Wise to ensure it is not greenwashing unsustainable fisheries will be the first in a series of wake-up calls that result in new regulations, responsible management, and the relocation of Southeast Alaska’s interception fisheries. By simply moving the Southeast fleets to inside channels, Alaska can significantly reduce their take of B.C.-bound salmon while still catching Alaskan salmon.

Addressing Alaska’s devastating interception fisheries is a vital step in the conservation of wild Pacific salmon, along with recording and reporting bycatch and independent catch verification, which would align the fishery with international best practices.

We can confidently say “you can trust Ocean Wise.”